IOC The Institute for
Organisational Change
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The Studio · 90 Days

Executive coaching. Ninety days. Extraordinary results.

Inner transformation and a precision blueprint — to leave you dangerous again.

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We work at the level beneath behaviour.
Not with words. With a body of work.
The ninety days

Three movements. One redesign.

The Studio is private, one-to-one, and deliberately short. Ninety days is long enough to change how you lead from the inside, and short enough to demand it. The work moves through three acts.

Diagnosis01Diagnosis

See yourself clearly

Before anything is redesigned, it has to be seen. We surface how you actually lead today — your strengths at their best, the patterns beneath your behaviour, and the story you tell about yourself as a leader.

Reflected Best Self Values Discovery Leadership Narrative McFarlane Paradigm
Radical Redesign02Radical Redesign

Rebuild how you lead

With the diagnosis clear, we rebuild from the inside out. You shift the state you lead from, design the culture you carry into every room, and set a strategic vision big enough to be worth the change.

Fundamental State of Leadership Culture Architecture Vertical Development Strategic Visioning
Extraordinary Results03Extraordinary Results

Leave with a blueprint

You finish with more than insight. You leave with a precision blueprint for the leader you've become — and a future bigger than you thought possible when you started.

A precision blueprint A future redrawn
IOC's own synthesis

The McFarlane Paradigm.

Most change works at the edge — what's visible, what gets noticed first. Extraordinary performance is created somewhere quieter: the leadership state beneath it. The McFarlane Paradigm is IOC's model for working at that level, and it's the spine of every one of the ninety days.

IOC's own IP
The McFarlane Paradigm — three concentric rings showing the Edge, Leadership State and the Core, where extraordinary performance is created.

Most behaviour-change work happens at the edge — the visible layer of habits and tactics. It's also where 70% of change relapses within three to six months, because nothing beneath the surface has actually shifted.

The Studio works one layer in: the leadership state — how you think, decide and operate — so the change at the core, where extraordinary performance is created, is the kind that holds.

The science it stands on

Built on decades of deep change research.

Research

University of Michigan

Robert E. Quinn and Kim S. Cameron's body of work — Reflected Best Self, the Fundamental State of Leadership, vertical development.

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What it proves

The mechanism of deep change

Leadership state, culture and engagement are what drive performance — the conditions, not a single revenue figure.

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IOC's synthesis

The McFarlane Paradigm

These tools sequenced into one ninety-day redesign. The research is theirs; the synthesis, and how it's applied in the room, is ours.

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What you get

Change that holds

A leader who has shifted state — and a precision blueprint built to outlast the ninety days, not relapse inside six months.

Reflected Best Self, Competing Values Framework and Fundamental State of Leadership © Robert E. Quinn & Kim S. Cameron, University of Michigan. Applied by IOC under longstanding collaboration with Lift Consulting.

Leaders developed across
  • American Express
  • Unilever
  • ManpowerGroup
  • GSK
  • PwC
  • UK Sport
“The business changed when I changed.”
The investment

Ninety days of radical redesign.

£5,500
Ninety days of radical redesign
Private, one-to-one executive coaching. Limited engagements taken each quarter.
Request a Conversation →

You leave dangerous again.

Every transformation begins the same way. One conversation.

Request a Conversation → Explore The Signature →